Challenge: The CFBB originally approached Quel Design to refresh their membership brochure. They felt their organization went unknown and had slid under the radar of the community. The CFBB realized they were ultimately seeking an alternate, refreshing, yet bold approach to present themselves to the upcoming generation of the Bigfork community rather than the style they had been using in previous years.

Solution: While updating the brochure, it came to our attention that in order to move forward with their approach, they needed to consider updating their logo. We asked if they were open to a logo refresh. Inspired by their passion to protect and improve the quality of life in our favorite little town, Quel Design created an all new logo in addition to their logo refresh. Within one round of review the new logo was chosen, and their brand began to take form.

Result: A refreshingly vibrant, easy to recognize, clear yet bold brand for the CFBB that can be used across all mediums to help them grow and maintain their mission to serve Bigfork, Montana.