Spunks Pumpkin Seeds with a Kick has been in business for over 15 years. Based out of Bothell Washington, they craft roast their pumpkin seeds and had been packaging them in a clear stock bag with a circle sticker. Looking to get a more polished look to get onto the shelves of grocers, they partnered up with Quel Design to create a product series that captured their colorful and spunky persona.
Part of the design process what sampling all of the delicious varieties. We created a moodboard to kick off the project and right away, we were all drawn to colorful patterns and knew that the bags needed a clear window to showcase the pumpkin seeds. We went full Chuck Noris on the project, from actual images of a shoe kicking to a fiery window, we landed with a unique color and pattern for each variety while keeping consistency with the all up branding so that the product line is easily recognizable as well and extendable.